Raised in the East Bay of Northern California, Jeff's influences ranged from the characters he encountered to the wide array of music that permeated the Bay's airwaves. After completing a degree in Sociology at the 'sedate' campus of Chico State University he landed in NYC.

Jeff spent a bit of post-graduate time in front of the camera doing ad campaigns for Giorgio Armani, Guess, and Jil Sander, as well as commercials with well-known directors including David Lynch. With a camera in hand Jeff grew to love its ability to tell a good story and the composition that harnessed it.

He now lives in Los Angeles with his wife and two daughters.